The Best Strategy To Use For What Is A Secondary Dimension In Google Analytics

The Single Strategy To Use For What Is A Secondary Dimension In Google Analytics

Its dimensions can be (however are not limited to): Deal ID Discount coupon code Most recent website traffic resource, and so on. That occasion's personalized measurements may be: Login method Customer ID, and so on.


Although there are many measurements in Google Analytics, they can not cover all the possible scenarios. Hence custom-made dimensions are required. Things like Web page URL are global and relate to lots of cases, yet what if your service offers on-line programs (like I do)? In Google Analytics, you will not discover any measurements relevant particularly to on-line programs.


Enter Customized Dimensions. In this blog message, I will certainly not dive deeper right into custom dimensions in Universal Analytics.




The range defines to which events the measurement will use. In Universal Analytics, there were 4 scopes: User-scoped customized dimensions are put on all the hits of an individual (hit is an event, pageview, and so on). For instance, if you send out Individual ID as a customized dimension, it will certainly be related to all the hits of that particular session AND to all the future hits sent out by that individual (as long as the GA cookie stays the very same).

7 Simple Techniques For What Is A Secondary Dimension In Google Analytics

For example, you can send the session ID custom dimension, as well as also if you send it with the last occasion of the session, all the previous events (of the same session) will get the worth (What Is A Secondary Dimension In Google Analytics). This is performed in the backend of Google Analytics. measurement uses only to that certain event/hit (with which the measurement was sent out)


Even if you send multiple products with the very same deal, each product might have different worths in their product-scoped personalized measurements, e. g.


Why am I telling you informing? In Google Analytics 4, the session range is no longer available (at the very least in custom-made measurements). If you want to apply a measurement to all the occasions of a particular session, you must send that dimension with every occasion (that can be done on the code level (gtag) or in GTM).

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It can be in a cookie, data layer, or elsewhere. From currently on, custom-made measurements are either hit-scoped or user-scoped (previously referred to as Customer Features). User-scoped personalized dimensions in GA4 job similarly to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped customized measurement (collection in the middle of the individual session) was related to EVERY event of the exact same session (also if some occasion occurred before the measurement was established).


Despite the fact that you can send out custom product data to GA4, right now, there is no means to see it in reports correctly. With any luck, this will be changed in the future. Or am I missing something? (allow me recognize). GA4 currently sustains item-scoped customized dimensions. At some factor in the past, Google claimed that session-scoped personalized measurements in GA4 would be available as well.


When it comes to custom measurements, this scope is still not offered. As well as now, let's transfer to the 2nd component of this blog message, where I will show you just how to set up personalized dimensions and also where to locate them in Google Analytics 4 records. Allow me start with a general summary of the process, and also after that we'll take a look at an example.




If you utilize it to primarily stream information to Big, Query and afterwards do the analysis there, you can send out any personalized parameters you want, and also they will be noticeable in Big, Query. You can just send out the occasion name, say, "joined_waiting_list" and afterwards consist of the criterion "course_name". As well as that's it.

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In that situation, you will require to: Register a criterion as a custom definition Start sending out personalized criteria with the occasions you desire The order DOES NOT issue below. You ought to do that pretty much at the very same time. If you begin sending out the specification to Google Analytics 4 and just register it as a custom measurement, state, one week later, your reports will certainly be missing out on that one week of information (due to the fact home that the enrollment of a custom-made dimension is not retroactive).


Each time a visitor clicks a menu product, I will certainly send an occasion and 2 added criteria (that I will later sign up as customized dimensions), menu_item_url, and also menu_item_name.: Menu link click monitoring trigger problems differ on most internet sites (as a result of different click courses, IDs, and so on). Try to do your ideal to apply this instance.


Go to Google Tag Manager > Activates > New > Just Hyperlinks. By producing this trigger, we will certainly enable the link-tracking capability in Google Tag Manager.


After that most likely to your website and also click any of the click menu web links. Actually, click at least 2 of them. Return to the preview setting, and also you ought to start seeing Link Click occasions in the sneak peek mode. Click the very first next page Web link, Click occasion and go to the Variables tab of the sneak peek setting.